PPC Agency
Turn customer searches to bookings.
Results-Driven Lead Generation with PPC
Effective pay-per-click (PPC) advertising isn’t just about throwing money at ads—it’s about precision, strategy, and expert optimization.
From building tailored ad campaigns to performing in-depth keyword analysis and managing your budget for maximum ROI, PPC requires a focused approach to drive real, measurable results.
Luckily, our experienced PPC team in Surrey is ready to manage every aspect of your campaigns, using proven strategies to ensure your ads reach the right audience and deliver consistent, high-quality leads.
The formula for PPC that pays off
Keywords
In the world of PPC, keywords are the search terms people type into Google or other search engines when they’re looking for something, usually the more specific the better.
For example, if you’re running ads for a yoga studio, your keywords might be things like “yoga classes near me” or “beginner yoga in surrey.”, a keyword like “yoga” will likely get traffic, but will competitive and costly, burning budget other more specific keywords could have used instead.
Finding the right keywords, and making sure that every click you get is hyper-relevant, is essential in creating profitable PPC campaigns.
Ad Copy
Ad copy is the actual text that appears in your PPC ad. It’s the short and punchy message that grabs attention and convinces people to click on your ad. Think of it as your elevator pitch.
Great ad copy is crucial because you’re competing with other businesses for attention. Your ad needs to stand out, clearly communicate your value, and make people want to click. In PPC, Ads are tied to groups of keywords. By using narrow keyword groups, we can tailor each Ad to resonate with the user, securing more clicks and getting more bookings.
Customer funnels
Think of your customer funnel as a journey. It’s the path a customer takes from first seeing your ad to making a purchase. Understanding your customer funnel helps you create ads and landing pages that guide people through the buying process. It’s like knowing the route to your destination: you’re more likely to get there if you have a clear plan.
Understanding your customer funnel helps you create ads and landing pages that guide people smoothly from one stage to the next. Not everyone is ready to buy immediately—some people are just researching, while others are ready to make a purchase. By knowing where someone is in the funnel, you can create more targeted ads that speak to their specific needs, leading to higher conversions.
Campaign strategy
Campaign strategy is your overall game plan for running PPC ads. It includes things like choosing the right keywords, setting your budget, deciding where and when your ads will show up, and figuring out what your goals are (like driving bookings or getting more newsletter sign-ups).
A well-thought-out campaign strategy helps you make the most of your ad budget and ensures that your ads reach the right people at the right time. Without a clear strategy, you could waste money on ineffective ads or miss out on potential customers.
Get the top spot on Google. Ready to be seen when it matters most?
Check out our blog post:
6 PPC secrets to stop wasting money
Help Centre for PPC
FAQs
See the most frequently asked questions about Pay Per Click Advertising, answered by a PPC Agency.
Find your answer and speak to us today >
How quickly can I see results from PPC?
PPC is great for getting traffic quickly. Once your campaign is live, you can start seeing traffic almost immediately—often within hours. This is especially useful for businesses looking to generate fast leads or boost visibility for time-sensitive promotions.
What is the difference between PPC and SEO?
PPC (Pay-Per-Click) and SEO (Search Engine Optimization) both drive traffic, but in different ways. PPC allows you to pay for top placement on search engines instantly, providing immediate visibility, while SEO focuses on organically improving your rankings over time. PPC is great for immediate results, while SEO is a long-term strategy for sustained growth.
How much does PPC cost?
PPC costs can vary depending on your industry, competition, and ad placement, but the beauty is that it’s highly flexible. You set your own budget, whether that’s a few pounds a day, or a larger amount for maximum exposure. Plus, you only pay when someone clicks on your ad, making it cost-effective and easy to manage based on your business goals.
How can I measure the success of my PPC campaigns?
PPC campaigns are easy to measure when combined with tracking like Google Analytics. You can track key metrics like impressions, clicks, click-through rate (CTR), conversions, and return on ad spend (ROAS). This level of tracking allows us to continually optimise campaigns, ensuring you’re getting the best results and the highest return on your investment.
I want to improve my website's ranking, does PPC help with that?
While PPC doesn’t directly impact organic rankings, it can significantly boost your website’s visibility and drive immediate traffic. More traffic can lead to higher engagement, which may have a positive impact on SEO in the long run.
